Benefiting from over 30 years’ practical skills training experience, Fitzwilliam Institute’s Online Postgraduate Diploma in Event Management course features:
Introduction to Event Management
The Role of the Event Manager; Event Management Overview; Festivals in Ireland;
Event Management Budgets
Budgets: Revenue & Expenses; Preparing a Budget; Good Planning and Budgeting; Budgets: From an idea to a budget; Budget Planning: Comprehensive list of requirements;
Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.
Event Logistics Management
Key elements of site planning and inspection; Planning event protocol requirements for the team and client; Sourcing audio visual and technical support; Creating activity timelines for running the event activities;
Event Legal and Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;
Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;
Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects;
Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal;
Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;
Determine conference goals and objectives; Managing speaker requirements; Choosing conference sites and locations; Working to a budget with a goal to earn a profit; Developing marketing strategies for your target group; Creating a feedback form to evaluate the effectiveness of the event;
Festival and Outdoor Events
The event product; The event location; Cultural tourism; Festivals; Categories of festivals; Festivals in Ireland;
Charity and Fundraising Event Management
What is a charity event; The perception of charity organisations; The reality of charity organisations; The skills of a Charity Event Manager; Day to Day Job; Management of Volunteers; Types of charity events; The stages of charity events; Sponsorship; Marketing; Prize Solicitations; Supplier Management; Press and Publicity; Debrief;
Sports Event Management
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality; Operating Strategy; Organising Staff; Admissions Management; Compliance and Protocol Procedures; Planning Awards Ceremonies
Government, Civic and Political Events
Planning for major social and political events; Event sponsorship; Managing VIPs; Developing major political events;
Celebrity and PR Events
Organising celebrity events; Concerts and launches; Television related events and ceremonies; Fashion shows; National festivals, galas, special themed events; Online event launches; Dealing with celebrity agents; Handling celebrity wish lists; Fireworks displays;
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;
Event Management Evaluation and Reporting
Why evaluate and measure; Evaluation: Feedback Control Systems; Feedback from attendees; Staff de-briefings; financial records; Measurement; Event Reports;
SEO; Content Marketing; Email marketing; Mobile marketing; PPC Advertising; Website Promotions;
Sponsorship; Internal PR functions; Corporate image; Press and broadcast media relations; Client relationships; Internal PR; Commissioning and briefing photographers; Supplying material to the press/Getting material onto TV and radio; Organising seminars, exhibitions and conferences; Audio/visual aids; Writing skills - press releases, writing feature articles for the press; In-house journals and newsletters; Crisis management; Corporate advertising; Brochures and printing;
Online Public Relations
The Social Media Landscape; The Internet as a Media; Online PR building blocks; Social Media and PR strategy; Online Influences on Present PR Practices;
Introduction to Social Media and Social Networking; How Social Media is transforming the way we do business; Facebook; Twitter; LinkedIn; YouTube; Instagram; Snapchat; Running a social media marketing campaign; Measuring the success of social media marketing;
Websites, WordPress & IT Skills
Creating a website; Website Content and Usability; Website Management; WordPress basics; Excel; PowerPoint;
Creating and Delivering a Presentation; Client Presentations: create an effective presentation (e.g. an event pitch); Tailor your presentation to your audience; Demonstrate an awareness of the appropriate use of visual aids (including design considerations); Understand the vocal, verbal and visual aspects of a presentation (including the use of body language); Presentation Rules and Characteristics;
An utterly marvellous course which I cannot recommend enough! All lecturers are of the highest calibre with proven industry experience, therefore adding both dynamism and passion to all lectures. Course content is comprehensive, practical and wholly enjoyable!
I would highly recommend taking the Fitzwilliam Institute Group Post Graduate Diploma as it is thorough, hands on and very comprehensive. I am currently doing work experience at Imagination (placement found by Fitzwilliam Institute) and have used all my skills from the course. Unlike other courses which focus purely on the theory, this diploma allows you to practise events on real live briefs. It is an invaluable experience and has taught me skills that are essential to all areas of events. The tutors are knowledgeable industry professionals who have worked in Events for years and have an array of experience behind them. If you want to get into the world of events, this is the course for you.
Before starting the EM course I had been in PR and had worked with a variety of clients in the entertainment sector - Organizing events had been a part of my role but I felt I needed more in depth knowledge about the industry. I found out about (Fitzwilliam Institute Group) from the Internet and decided to apply. I’m glad to say it was one of the best decisions I’ve made.
The course was everything I had hoped it would be, with modules and sessions on a wide variety of sectors from Lighting, Health and Safety to Showbiz and sporting events. The tutors are all experts in their fields and are there at every step of the way to guide you through, not to mention helping you secure work afterwards. I made some good friends on the course and see them often.
After I finished the course I landed a role with Quintessentially Events where I managed and organized various events from private parties to film premieres in London and in Cannes. This would not have been possible without the course and for anyone serious about getting into the event industry I highly recommend it.
The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations in Ireland, and to serving the best interests of people working in the profession.
Fitzwilliam Institute Group, have been Course Directors for the PRII for the past twenty years. We have been major contributors to improvements to the syllabus, adding cutting edge modules as needed in the industry.
The Institute seeks:
There are currently over 1,000 members of the PRII. They comprise public relations and communication professionals drawn from consultancies, industry, government, semi-state, voluntary and business organisations. The depth and scope of our members' backgrounds and working briefs reflect a considerable broadening of the role and responsibilities of PR professionals from the traditional media relations base, and highlight its cross-functionality with a variety of disciplines including journalism, advertising, marketing, legal, financial, healthcare and commercial functions.
Members of the Institute subscribe to the Code of Lisbon, the Code of Athens and the PRII Code of Practice for Public Affairs and Lobbying. These codes seek to promote integrity and clear understanding in the implementation of public relations programmes and closely reflect the overall objectives of the PRII itself.
The Institute is affiliated to CERP - the European Public Relations Confederation - and is also a member of the Global Alliance for Public Relations and Communications Management. Global Alliance is a collaborative framework of national and international public relations associations dedicated to strengthening the public relations profession and its practitioners throughout the world
Duration: You will have full access to online resources and subject expert support for two calendar years. However, you can complete the course in as little as 1 year, by dedicating 6-8 hours of study per week.
Course Fees: 1995.00 EUR
To secure your place on the course the full fee is required. All fees must be paid in full before the course begins. Please note, the full course fees are inclusive of all course materials and certification costs.
Enrolment intake is strictly limited on this course. Early application is advised. Places are allocated on a first come first served basis.
Fitzwilliam Institute closes on Bank Holidays and for a number of days at Christmas and New Year. Fitzwilliam Institute reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this brochure. Fees are not refundable unless the course is cancelled by Fitzwilliam Institute. Distance Learning courses are provided by Fitzwilliam Institute BGLS Ltd.
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