Diploma in Event Experiential Marketing via Online Distance Learning

Event Management Planning

Growth and Emergence of the Events Industry; Identifying Event Goals and Listing Objectives; Conducting a Competitive Analysis; Create an appropriate Vision and Mission for an Event; Managing Event Planning Schedules; Feasibility Studies; Record Keeping Mechanisms; and Recruitment;

Coordinating Events

Developing an Event Concept; Building Effective Event Organisational Charts; Creating and Managing Duty Rosters; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Project Planning;

The Experience as the Brand

Experiential Objects; Live Brand Experiences; Your Brand becoming the Experience; Mark of the Brand; The Experience as the Brand; the Brand as the Experience; Creating positive word-of-mouth; Making friends with your Brand;

Experiential Marketing Frameworks

Framework for Managing Consumer Experiences; Experiential Marketing Framework; Strategic Experiential Models; What is an Experience; Experiences as Typologies of the mind; Strategic underpinning of Experiential Marking; Types of Experiences: Sense; Feel; Think; Act; and Relate;

Experiential Marketing Campaigns

Authentic Campaigns; Guerrilla Marketing; Buzz Marketing; Brand Ambassadors; Brand Evangelists; The Flash Mob; Promotional Techniques; Promotional laws (generic) and codes of practice;

Developing Experiential Marketing Campaigns

Experiential Marketing's place in the Marketing Mix; How is Experiential Marketing used in Campaigns; Elements of an Experiential Marketing Campaign; Experiential Objectives; Identify Target Markets; Selection of Live Media types; Cycle of the project; Strategy Development;

Measuring Campaign Effectiveness

Market Research, Benefits of Exp Marketing, Evaluation, Measuring Effectiveness;

Experiential Marketing

Key Considerations for Experiential Marketing, Developing Experiential Marketing, Key Considerations for Experiential Marketing;

Reaching the Target Audience

Analysing the Target, Identify Target, Target Audience, Target Audience Location;

Prosumer and Co-creation

Analysing Co-Creation, Co-creation Defined;

Event Marketing

Planning the Event Proposal Strategy with Your Target Market in Mind; Preparing the Event Proposal; Sourcing and Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests and Pre Event Campaigns; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;

Event Sponsorship

Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;

Public Relations

Review the Place for PR in Business Today; Review PR's Relationship with other Functions/Professions including Event Management; Marketing; etc; Professionalism and industry bodies PRII; PRCA; IPR; Sponsorship and Community Relations; Definitions and Historical Development of the Sponsorship Market; Why Organisations engage in Sponsorship; Using Sponsorship to Target Particular Publics; What can be sponsored? The fit between the Sponsor and the Sponsored; The Sponsorship Proposal; How Sponsorship fits in to wider PR Campaigns; Evaluating Sponsorships; Why Organisations engage in Community Relations; The Range of CR activities;

Online Public Relations

Online Influcneces on Public Relations;

Setting Up & Marketing Your Own Consultancy

The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Presentation Skills

The Importance of Preparation and Research; Understanding your Audience Before you Present; Speech Content (Subject Matter and Objectives); Speech Delivery and Variety; Discuss the Importance of Body Language; Eye Contact; Presentation Aids; Management of Locations and Audiences; Presentation Structure;