Diploma in Event Risk Management via Online Distance Learning

Event Management Planning

The Key role of the Event Manager in the Planning Team; Outlining Core Roles and Responsibilities; Team Dynamics; Task and Event Timelines; Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients;

Coordinating Events

Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Co­ordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning;

Event Planning Documentation

Event Contracts and Agreements; Troubleshooting Event Co-­ordination; Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event; Creation and Presentation of Proposals to Clients;

Overview of Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;

The Role of Risk Management in Events

The Meaning of Risk; Characteristics of Risk Management; Strategy and Process; Risk Management Frameworks; Sociological Theories in Event Risk Management; Understanding the Event Risks;

Managing Health and Safety

Duty of care; Workplace Health and Safety; Facility Safety; Hazard Management; Electrical Safety; Gas Safety; Sanitation; Animal Safety and Handling; Amusement Structure Safety; Personal Protective Equipment; Critical Issues for Event Safety; Pyrotechnic Safety; Stage Safety;

Event Risk Assessment

Strategy; Risk and Crisis; Develop Risk Assessment; Risk Assessment Tools; Identifying and Valuing Risks; Threat Identification; Event Impact & Consequences; Vulnerability Assessment; Key Risk Indicators; New and Emerging Risks - Reputation; Environmental and Social;

Training and Communications

Communication guidelines; Internal Staff Training; External Staff Training; Procedure Manuals; Assessing Skills and Training Required (e.g., first aid);

Risk Measurement

Risk Mitigation; Balancing Cost and Benefit; Dealing with Exposure to Risk using the 4T's - Terminate; Tolerate Risk Appetite; Risk Thresholds; Risk Management Tools; Risk Register; Risk Tracking; Measuring Success; Internal Audits of Risk Management Strategy and Processes;

Venue Management to Minimise Risk

Temporary Structure Considerations; Permanent Structure Considerations; Considerations of Indoor versus Outdoor Events;

Accident, Incident and Emergency Management

Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc;; Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;

Vehicle and Crowd Management

Venue Layout; Vehicle Movement; Attendee Parking and Transport; Attendee Comfort and Care; Service and Emergency Vehicle Management; Responsible Service of Alcohol and Consumption Management; Disability Access Control; Emergency Exit Management; Site Planning and Development;

Licensing and Contracts

Alliances; Partnerships and Contracts; Legal Responsibilities; Compliance Management; Regulatory Permits and Licenses;

Financial and Corporate Risk Management

Organisational Safeguards; Budgeting; Funding; Forecasting Expenditure; Procurement Practices; Cash Handling Procedures; Ownership and Financial Risk; Corporate Governance; Stakeholder Management; Risk Interactions; Record of Accountability; Time Management;

Marketing Event Principles

Needs and Motivations of Event Customers; The Market Research Process; Effectively Collect and Analyse Market Data; Reporting the findings to the Team and Client; Elements of the Marketing Mix (Product; Price; Promotion and Place); The Pricing Process and How to Establish a Pricing Plan for your Market; Target Marketing Channels; Promote and Develop a Website and Direct Marketing Strategy;

Marketing the Event

Planning the Event Proposal Strategy; Preparing the Event Proposal; Budgeting and Buying Advertising; Publicising the Event; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;

Event Sponsorship

Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfillment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;

Public Relations

Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases; Writing Feature Articles for the Press; In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing;

Presentation Skills

Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact;  Presentation Aids; Management of Locations and Audiences; Presentation Structure;