Postgraduate Diploma in Business with Event Management via Online Distance Learning

Introduction to Business Management

The nature of business; Business plans and start-ups; Legalities – sole traders and partnerships; Limited companies, non-profit organisations, public sector organisations;

Strategic Management

Vision and mission; Objectives; Planning and strategy; Contingency planning, implementation, change control;

Operations Management

Production methods, cost, revenue and break-even analysis; Quality assurance; Production planning; Project management;

The External Environment

The nature of business; Economic systems; Structure of the industry; Sources of finance; Share capital, stock exchange, institutions providing finance;

Marketing

Marketing concepts; Market research: Market segmentation, positioning and targeting; New product development and the product life cycle; Brand awareness; The Marketing Mix (product, price, place, promotion); Competitor analysis; Marketing strategies; E-commerce;

Doing Business on the Internet

The Benefits of Digital Marketing; Doing Business on the Internet; Online Marketing Planning; Key Concepts in Internet Technology; Online Market Research;

Doing Business on a Global Scale

International management; Globalisation and multinational companies; Exportation; International marketing;

Mathematics and Statistics for Business

Financial Mathematics; Calculus and Profit Maximisation; Descriptive Statistics; Measure of Association; Probability; Statistical Inference;

Financial Accounting

Introduction to financial accounting; Users of financial information; Key accounting models; Terminology; Need for financial statements; The balance sheet; Balance sheet layouts, ratio and the balance sheet; Income statement and layout; Ratios, revenues and trade receivables; Owners equity; Cash flow measurement and documentation; Inventories and cost of sales; Tangible and intangible assets; Liabilities; Financial statements and recording transactions; Preparing financial statements; Analysing and interpreting financial statements; Analysis tools; Auditing;

Macroeconomics

Introduction to macroeconomics; Understanding macroeconomics; Principles of economics; How the market works; Gross domestic product; International trade; Open economy; Labour market; Income, expenditure and the circular flow; The consumer price index; Cost of taxation, employment, cost of living; The Philips Curve; National income, supply and demand for goods and services; Money and inflation; the Quantity theory of money; Interest rates; Social costs of inflation; Hyperinflation; Exchange rates; Economic fluctuations; Economic growth; Economy in the long run; Accumulation of capital; Population growth; Policies to promote growth; The Solow model; The business cycle; Aggregate demand and supply; The IS-LM model; The money market; How fiscal and monetary policies shift the LM curve; Floating and fixed exchange rates; The Mundell-Fleming model; Policy debates; Investment; Government policies;

Microeconomics

Introduction to microeconomics; Trade, trade-offs and government policy; Production and supply; Elasticities; Individual choice in supply and demand; Production and cost analysis; Competitive markets; Oligopoly and monopolistic competition and strategic pricing; Uncertainty;

Business Administration

Objectives; The office – planning and organisation; Equipping the office; The future of office administration;

Business Information Systems

Human aspects of computer interaction; Security, data protection and auditing; Electronic Data Interchange;

Leadership and Communication in the Workplace

Effective communication skills; Leadership styles; Information gathering and interpretation; Problem solving; Decision making; Workforce planning; Conflict resolution; Time management; Delegation;

Effective Performance in the Workplace

Company organisational culture and structures; Building an effective workforce – recruitment, team selection; Appointment and termination; Training and appraisal; Motivational strategies; Competition in the workplace; Wage and salary administration; Job restructuring;

Employee Relations and the Law

Human resources management; Employee representation; Industrial democracy including bargaining, consultation and participation; Industrial relations - action and disputes; Government policy (including EU and other industrial blocs); Consumer protection, workforce protection, equal opportunities legislation, pressure groups; Taxation;

Business Ethics

Business ethics; Business and the environment; Corporate social responsibility; Commercial Law; Company Law; Contract Law; Employment Law; Law of Tort;

Entrepreneurial Skills

Innovation, research and new product development;

Spreadsheets

Introduction to spreadsheets; Step by step instructions on using the features, functions and applications for spreadsheets; Customizing the spreadsheet software; Installing the spreadsheet software; Security; Platforms; Operating system compatibility;

Setting Up & Marketing Your Own Consultancy

The Business Plan; Legalities; Setting Up; The Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Presentation Skills

Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; Presentation Aids; Management of locations and audiences; Presentation structure;

EVENT MANAGEMENT

Introduction to Event Management

The Role of the Event Manager; Event Management Overview; Festivals in Ireland;

Event Management Budgets

Budgets: Revenue & Expenses; Preparing a Budget; Good Planning and Budgeting; Budgets: From an idea to a budget; Budget Planning: Comprehensive list of requirements; 

Event Management Planning
Managing event planning Schedules; Feasibility studies; Identifying event goals and listing objectives; Event organisational charts; Duty rosters; Record keeping mechanisms; Recruitment; Reviewing event contracts and agreements; Troubleshooting event co-ordination; Creation and presentation of proposals to clients;

Co-ordinating Events
Developing creative elements; Scheduling entertainment; Site planning and inspection; Analysis and management of the registration and admission process; Providing adequate event security; Planning event protocol requirements; Coordinating event speakers with additional entertainment for maximum effect; Identifying appropriate food and beverage menus; Event contingency planning.

Event Risk Management
Budgeting; Forecasting expenditure; Compiling and understanding event contracts; Managing Health and Safety; Event risk assessment; Copyright and trademark considerations; Event ethical practice;

Sponsorship

Introduction to the principals of sponsorship; How sponsorship fits into the marketing strategy and practical engagement for the sponsor; Preparing your sponsorship property for sale; Identifying and researching prospects; Getting your foot in the door; Top Tips for your sponsorship campaign; Guidelines for the proposal;  

Corporate Event Management
Corporate events integration; Organising local and global corporate events; Corporate event types; Events as corporate motivators; Managing important corporate events; Developing corporate events; Organising corporate hospitality; Negotiating event investment returns; Managing event costs;

Exhibition Management
Researching markets; Resourcing the exhibition; Effective marketing strategies; Key promotional planning; Audience communication;

Event Management Evaluation and Reporting

Why evaluate and measure; Evaluation: Feedback Control Systems; Feedback from attendees; Staff de-briefings; financial records; Measurement; Event Reports;

Marketing the Event
The Mixes (marketing and promotions); The marketing plan; SWOT; Target market; Segmentation; Positioning and key messages; Competition; Strategy; Inbound Marketing; Outbound Marketing; Channels; Measurement;