Postgraduate Diploma in Sport Event Management via Online Distance Learning

Event Management Planning

Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting Event Co-ordination; Creation and Presentation of Proposals to Clients;

Coordinating Events

Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection; Analysis and Management of the Registration and Admission Process; Providing Adequate Event Security; Planning Event Protocol Requirements; Coordinating Event Speakers with additional Entertainment for maximum effect; Identifying Appropriate Food and Beverage Menus; Event Contingency Planning;

Overview of Sports Events

Define Sports Events; Traditional Sport Events; Niche Sport Events; The Benefits of Sport Event Management; Designing the Sports Event; Developing key objectives of the Sports Event; The Sports Event Industry; Importance of Sports Events; Scale of the Industry; Structures; Participants; Staging Sporting Events Challenges & Opportunities.

Types of Sports Events

The Type of Sport and the Audience - Live or Television; Community / Local Sport Events; Elite level Sport Events; International Sports Events; Public and Private Sports Events; Outdoor versus Indoor Sports Events; One-off Sport Events; On-going Sport Events;

Feasibility and Budgeting for Sports Events

Is the Event Feasible? Physical Resources required and available for the Sports Event; Considering the local community and infrastructure to stage the event; Timing of Sports Events; Competitor Analysis; Budget Categories - Operational; Venue; Promotion; Talent/Athletes; Identify Cost and Revenue Streams;

Planning Sports Events

Objectives of the Event; Scope of Objectives; Interest Groups and Stakeholders; The Event Planning Process; Staged Process; Facilities & Equipment; Catering; Transport of staff; athletes & spectators to and from the Sports Event; Security; The Sports Event Program; Results; Awards & Trophies / Medals; Volunteers;

Stakeholder Analysis in Fundraising & Charity Events

Who are the Stakeholders; What role does each one have in Planning the Event; Identify the Decision Makers in the Organisation; Corporate Sponsors and their Role in the Event;

Volunteer Management

Use of Volunteers; Recruitment of Volunteers; Volunteers in Leadership Positions; Training of Volunteers; Motivating Volunteers;

Event Risk Management

Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts; Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations; Event Ethical Practice;

Accident, Incident and Emergency Management

Public Liability and Insurance; Accident and Incident forms; Planning for Hot or Wet and Stormy Weather Conditions; Emergency Management Plan for Fire; Explosion; Dangerous Chemical Release; Medical Emergency; Bomb Threat; Robbery etc.; Emergency Services Management; Fire Safety; Contingency Planning; Evacuation Plans and Training; Crisis Management Strategy; Media Management during a Crisis or Emergency; Management of Complaints;

Sports Event Measurement and Evaluation

The Evaluation Process; Pre-Event Research; Evaluation during the Event; Post-Event evaluation; Types and Ways of Reporting Evaluation of Success of the Sports Event; Key Success Criteria;

Impact & Legacy of Sports Events

Facilities; Sports Development; Political and Cultural Development; Environmental & Economic Development; Long-term impact on Tourism; Land impact & regeneration; Critical Socio-Economic Assessments; Greening Events; Leveraging Community Tourism using Sports Events; Social & Cultural Impacts of Sporting Events; Legacy of Sports Events;

Sustainable Event Management

The Importance of Making your Events Environmentally Friendly; Benefits to your Company; Benefits to your Clients; Benefits to the Environment; Environmental Standards & Eco-friendly Credentials; Schemes you can adhere to; Options Available; Carbon-Neutral Events; Types of Eco-Friendly Events/Suppliers; Eco-friendly Weddings; Eco-friendly Conferences; Eco-friendly Caterers; Eco-friendly Venues and Questions to ask them;

Exhibition Management

Types of Exhibits and Goal for Each type; Sourcing Exhibiting Companies; Resourcing the Exhibition; Determine the Design and Layout of Booth Based on Market Dynamics; Floor Location; and Pricing Strategy;

Corporate Event Management

Major Impacts which Events have on their Stakeholders; Use Events to Strengthen Corporate Pride and Values; Organising Local and Global Corporate Events; Review Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate Events; Determine Theme; Organising Corporate Hospitality; Negotiating Event Investment Returns; Managing Event Costs;

Conference Planning

Determine Conference Goals and Objectives; Managing Speaker Requirements; Choosing Conference Sites and Locations; Working to a Budget with a Goal to Earn a Profit; Developing Marketing Strategies for Your Target Group; Creating a Feedback Form to Evaluate the Effectiveness of the Event;

Event Sponsorship

Determining Potential Sponsorship Market based on the Event Type; Time; Location; Assessing Selling Points of the Event; Determining Sponsorship Fulfilment Responsibilities; Research and Set Sponsorship Pricing based on Market Factors and Event Exposure;

Sports Event Sponsorship

History of Sports Sponsorship; Sponsorship Packages & Programmes; The Strategic Sponsorship process; Aligning Organisational goals between the Sponsor and the Sponsee; Ethical and Moral Considerations; When things go wrong - Managing the Relationship with the Sponsor; Event Extensions; Ongoing Sponsorship Deals; Value Adding Sponsorship and Endorsements; Sponsorship Agreements; Negotiating Licensing Agreements;

Advertising

Definitions; Historical Development; the Advertising Industry and Professional Bodies; Codes of Practice; Advertising Agencies; Selecting an Agency and working with it; Advertising Campaign Planning and Management; Advertising Media; Types of Advertisements - Magazines; Newspapers; Posters; Billboards; Ambient Advertising; The Relationship between Advertising and Public Relations;

Marketing the Event

Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public Relations Strategy; Conducting Market Research; Methods of Measuring Marketing Activity;

Marketing Sports Events

Marketing Planning; Event / Organisational Goals & Objectives; Internal & External Analysis; Market Segmentation and Target Audience; Developing the Marketing Strategy and Strategic Marketing Plan; Image; Logo; Brand & Nation - Destination Marketing; Ambush Marketing;

Press Events

Understanding the Objectives of the Press Conference; Defining the Target Audience that Should Attend; Planning Date and Time; Selecting and Booking Venue; Listing Logistics Requirements; Developing a Speaker and Presentation Plan; Reviewing Presentation Content with your Client; Timelines and Media/Press Invitations; Managing Confirmations. Define the Format to a Press Release Structure; Date; Headline; Structure; Wording; Contact Details; Note to Editor; Structuring a Press Release (The Inverted Pyramid model); The Appropriate use of Language for Press Releases;

Public Relations

Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers; Supplying Material to the Press/Getting Material onto TV and Radio; Organising Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press Releases; Writing Feature Articles for the Press; In-house Journals and Newsletters); Crisis Management; Corporate Advertising; Brochures and Printing;

ONLINE PUBLIC RELATIONS

The Social Media Landscape

Blogs; Microblogs; Chatrooms; Delicious; Email; Flickr; Twitter; Instant messaging; Message Boards; Mobile Internet ; New Media Releases; Online Conferencing; Online Surveys; Pay per click; Podcasts; RSS; Search Engines; SEO; Social Networking Service Sites; Video Sharing; Virtual worlds; VoIP; Wiki and Widgets;

The Internet as a Media

Commercial Implications of the Internet; Social Interaction with the Internet; Web 2.0 and its Implications; Internet Convergence; the Network Effect; Internet Information Exchange; Internet Audience Size and Exposure; Internet Culture and Communication; Transparency and the Internet;

Public Relations and Search Engine Optimisation

PR tactics; Optimising your Campaign; the Google Factor; SEO Tactics; SEO Guidelines; Factors influencing SEO; on-page and off-page SEO; CMS; Link Building. Link Building guidelines;

Social Media and PR Strategy

Local versus Global Communication; Landscaping Platforms; Channels and context; Online PR Organisational Analysis and Segmentation; Developing Online PR Strategies; Online PR Tactics and SEO considerations; Online PR Planning; Managing Online PR Risk and Opportunities;

Online Influences on Present PR Practices

Internet influence on News; Internet Journalists; Economics of Online News Production; Internet Critics and other influences; the PR Practitioner as an Online Publisher; Ethical Internet PR; Truthfulness and Duty of Care; Online Ethics; Debate; Guidelines and Best Practice. Monitoring and Evaluation of Social Media Discourse; Trends and Value; Policy Influences; corporate speak; Implications of Social Media for Corporate Social Responsibility;

Social Network Marketing

Introduction to Social Media and Social Networking; How Social Media is transforming the way we do Business; Facebook; Twitter; LinkedIn, Instagram, Snapchat, YouTube;

Setting Up & Marketing Your Own Consultancy

The Business Plan; Legalities; Setting Up; the Marketing Strategy; Knowing Your Competitors; Promotional Tools;

Setting up and Managing a Project

Setting up a New Project; Creating Sub Tasks; Setting Task Durations; Setting Task Dependencies; Modifying a Task; Adding Notes to a Task; Adding Resources to your Project; Work and Material Resource Types; Assigning & Modifying a Resource; Assigning Costs to a Resource; Adding Notes to a Resource; Inserting Milestones in a Project; Tracking your Project using Baselines; Creating Project Reports; Common Project Management Terms; Resources and References;

Overview of the ProjectLibre Environment

Introduction to ProjectLibre; Downloading & Installing the Application; The ProjectLibre screen environment: Gantt Charts; Using Network Diagrams; the Resources View; the Work Breakdown Structure Chart; the Resources Breakdown Structure Chart; the Reports Screen; the Task Usage Detail Screen; the Resource Usage Detail Screen; the Histogram Screen;

Presentation Skills

Preparation and Research; Speech Content; Subject Matter and Objectives; Speech Delivery and Variety; Body Language; Eye Contact; etc.; Presentation Aids; Management of Locations and Audiences; Presentation Structure;